Aberfeldy Whisky: Interior Projection Mapping, Edinburgh Bar Show

For the opening party of the Edinburgh Bar Show 2024, sponsored by Aberfeldy Whisky, we created an interior projection mapping experience that transported guests from the heart of Edinburgh to the Central Highlands — the home of one of Scotland's most celebrated single malts.

Working in collaboration with brand activation specialists Powderkeg Production, we mapped a bespoke animated film onto the walls of the venue, immersing guests in the landscape, craft, and character of Aberfeldy as they tasted limited-edition releases from The Exceptional Cask Series.

a huge interior projection showing Aberfeldy whisky barrels

Bringing the Highlands to the audience

The projection drew on the rich visual world surrounding Aberfeldy Distillery — cascading waterfalls, the golden ingredients of the whisky-making process, and the sweeping wildlife and landscapes of Perthshire's Central Highlands. The result was an environment that felt entirely of a piece with the whisky being poured — the brand's story becoming the atmosphere of the room itself.

The event brought together some of Scotland's leading mixologists for an evening that paired the visual experience with cocktails crafted around Aberfeldy's limited-edition releases — making the projection as much a part of the tasting as the whisky itself.